If you’re looking for a new way to grow your business online, SEO is the place to be.
The SEO market has evolved into a place where change is the name of the game—and innovation is your secret weapon.
Strap in for a high-octane ride through the key SEO statistics of search engines, and the ever-evolving SEO industry. These SEO stats, SEO facts, and SEO numbers aren’t, your average digits; they’re the keys to online success.
These little-known SEO data analysis insights have been meticulously mined from industry studies, surveys, reports, and even from Google SERP statistics itself.
Get ready for a thrilling adventure as we dive into SEO effectiveness powered by search engine optimization statistics that’ll make you say, “Wow!”
Search engine statistics
- A majority of online interactions, approximately 68%, commence with a search engine. (Bright Edge Report)
- Approximately 53.3% of all website traffic is derived from organic search. (Bright Edge Report)
- Merely 0.63% of individuals using Google search click on results from the second page. (Backlinko)
- An overwhelming 92.96% of global traffic originates from Google Search, Google Images, and Google Maps. ( Sparktoro)
- SEO drives 1,000%+ more traffic compared to organic social media (Hubspot)
- Around 60% of marketers consider inbound strategies, such as SEO and blog content, as their top source for high-quality leads (WebFX)
- SEO-generated leads have an impressive 14.6% close rate (99Firms)
Local SEO Statistics:
- Mobile location queries: Approximately 30% of all mobile searches are location-based (Think with Google)
- Online reviews: Around 76% of consumers read online reviews when searching for local businesses (BrightLocal)
- Digital traffic composition: Local and organic searches collectively account for 69% of overall digital traffic (Ahrefs)
- Google and Yelp Dominance: In 92% of Google searches that involve a city and business category, Yelp appears in the top five results (SearchEngineLand)
- Online presence: Roughly 97% of people who use online searches look for local businesses (Hubspot)
SEO ROI Statistics:
- The first website in the organic results on Google enjoys an average clickthrough rate of 28.5% on the engine results pages (SERPs) (SearchEngineLand)
- The clickthrough rate drops to 2.5% for websites in the 10th spot
- Google My Business listings that are complete and accurate receive seven times more clicks than those lacking essential business information. Additionally, they are 70% more likely to attract location visits.
- 91% of marketers acknowledge that reviews significantly impact local rankings
- Approximately 80% of local searches result in conversions
- 81% of businesses see their blogs as a valuable asset to their SEO strategy. Does your website have one too?
Video SEO Statistics:
- Video Content: With online videos reaching 92% of internet users globally, video SEO has become essential for all businesses
- YouTube ranks as the second-largest search platform after Google
- Increased search volume: Articles that include videos get a 157% surge in search traffic compared to text-only blogs.
- Brand awareness: 93% of marketers agree that video has helped increase brand awareness.
- 52% of marketers say that videos lasting between 1-3 minutes have been most successful for their content marketing
- Videos add 2 minutes to a user’s average time on your site.
- Some of the most popular types of videos businesses create are 42% live-action videos, 33% animated videos, and 15% screen-recorded videos.
- Marketers who utilize video content receive 66% more qualified leads annually
- 74% of marketers say video yields a better return on investment than static imagery
- YouTube has the best ROI for video content, followed by Facebook and Instagram.
- 65% of people use YouTube to help them solve a problem.
- A website’s chances of reaching Google’s front page increase by 53% when it includes a video
Mobile SEO Statistics:
- Almost 1/3rd of all mobile searches are related to location
- 80% of top-ranked websites are optimized for mobile phones.
- 69% of mobile users are highly inclined to buy from websites that promptly address their inquiries
- Google owns 94% of the mobile search engine market share
- Faster pages provide a superior user experience and boost mobile conversions by 20%.
- By 2025, approximately 72.6% (3.7 billion people) will use smartphones exclusively for web access among smartphone users.
- Mobile ‘image search’ has surged 60% recently, becoming a go-to source for ideas and inspiration.
- Mobile marketing to hit $57 billion by 2030
- 61% of mobile users prefer local businesses with mobile-friendly responsive websites
- 72% of Google searchers visited a store within an 8-kilometer radius of their search location
Keywords Statistics:
- An overwhelming 90.63% of pages witness no organic search traffic from Google.
- The top-performing page is the most visited in just 49% of cases.
- Keyword search volume: Approximately 94.74% of target keywords experience only 10 monthly searches
- Within a year of publication, only 5.7% of web pages reach the top 10 organic search results.
- Only 33% of websites meet the Core Web Vitals requirements
- Around 14.1 percent of keyword searches involve a question (Backlinko)
- 15% of Google searches consist of unique queries that have never been searched before
- According to a study by Ahrefs, 46.08% of clicks are attributed to hidden search terms
Voice Search Statistics:
- Voice search, a growing trend, demands a focus on SEO effectiveness, as over 1 billion voice searches occur each month (Serp Watch)
- Over 50% of adults use voice search daily (Serp Watch)
- As of 2023, 27% of people employ voice search on mobile devices
- Featured snippets account for over 40% of the results in voice searches (Backlinko)
- It takes nearly 4.6 seconds for a voice search results page to load
- More than 20% of searches in the Google App are conducted using voice search.
- About 58% of consumers use voice search to locate local businesses (Bright Local)
Backlink Statistics:
- Top SEO ranking pages typically acquire “followed” backlinks from new websites at a rate ranging from 5% to 14.5% per month which can positively affect domain authority
- 73.6% of domains have reciprocal links: the sites they link to also link back to them.
- Nofollow links make up 10.6% of all backlinks to the top 110,000 sites
- This is why conducting a thorough website Backlink analysis is crucial for improving your search rankings
- Link-building efforts are crucial for acquiring valuable backlinks. A significant 66.31% of pages lack any backlinks
Google stats for website
- 90.63% of pages get no organic search traffic from Google
- Around 12.29% of search queries display featured snippets in their search results
- The top-ranked result in Google’s organic search has an average clickthrough rate (CTR) of 27.6%
- The first three Google search results irrespective of their domain ratings collectively receive 54.4% of all clicks
- Google registers approximately 3.5 billion searches daily and this includes searches made through Google Home, a popular voice-activated smart speaker
- 61.5% of desktop searches and 34.4% of mobile searches result in no-clicks
- Google holds an 83% share of the global search market (Statista)
Wrapping it up!
In the SEO world, it’s a marathon, not a sprint. Climbing SERP rankings and building thought leadership takes time, but it’s worth it. Keep up with the Google dance, and remember, doing it right is cooler than a Google penalty!
These key SEO statistics and insights highlight SEO’s undeniable power in driving organic results, a must-have for any thriving online business.
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